Concept Development
Creative Direction
Content Strategy
Visual Storytelling
Technical Planning and Execution
Editing and Post-Production
Project Management

The Challenge

Recycling is boring, let’s be honest. So, when a UK supermarket chain told us about their achievements with reusing and recycling, we had to find a way to connect with the topic using the storytelling style that has seen them pull at our hearts each Christmas. Their mission is to support the UN SDGs, so the brief was to find a theme that could cut across global goals, recycling, and an emotional domestic tale.

The Solution

We identified that making the most of what we have is not just about reusing resources but also about making the best of the relationships we have—perhaps relationships that have been neglected. The tale of a father discovering his connection with his son endures, as he realizes that when his son was alone in his room, he was using recycled materials to build a model for him. This is a message about making the most of the relationships we have. The final call to action makes the broad point that links the tale with the corporate mission.