Initial Concept & Briefing
Creative Direction
Content Strategy
Visual Storytelling
Photography Execution & Lighting Setup
Editing and Post-Production
Project Management

The Challenge

All ranges of Filson bags represent high-specification manufacturing, high prices, and high standards of reliability and robustness. Commissioned for promotional content, we were tasked with communicating this through photography to precede the film.

The Solution

Our photography solution, shown here, was to place Filson in the rugged location of Yosemite to demonstrate that the brand can confidently coexist in the wild. The natural history style portrays a hardy animal strong enough for anything—even the daily subway squeeze.