Concept Development
Creative Direction
Content Strategy
Visual Storytelling
Technical Planning and Execution
Editing and Post-Production
Project Management

The Challenge

This short piece, unlike others, arose from the team simply wanting to say something out loud—and then drop the mic. Nothing more. Drama in geopolitics. Coming out of Covid. We felt the urge to write a thinkpiece.

The Solution

We chose to play with a simple treatment that would give us a powerful mechanic at a low cost. Completed in an afternoon, we used a combination of dynamic text and fast (and furious) imagery. The message is divided into two parts: first, despair; second, a call to action. Hope has to triumph.